Brons Sports – the sponsorship agency that knows both sport and business

Brons Sports is an independent specialist in sponsorship, ambassadorships and commercial partnerships that delivers results for brands, rights holders and individual athletes through analysis, strategy and creativity. We create value by understanding what engages people and creates emotion. We see sponsorship as an additional marketing channel that reaches the audience at a moment when they are most receptive.

Everyone at Brons Sports has either competed at an elite level, worked with sponsorship at a club or federation, or been a buyer of sponsorship rights. Together we have deep experience of sponsorship and we genuinely know the craft. We leave nothing to chance.

To get results from a sponsorship requires collaboration between rights holder and sponsor, setting goals together, developing a plan and delivering activations. The effect is measured and followed up. With Brons Sports as a partner, we work towards a successful and profitable deal.

That's why we're called Brons.

Brons Sports' story begins at a table tennis table — and with the insight that a successful sponsorship needs to create value for both the athlete and the company.

Our founder Linus Lönnberg started working with sponsorship at just 16, taking responsibility for financing his own table tennis career. The goal was to reach the world's top. To do that, he needed to compete internationally, build a strong training environment and get support from his own coach.

Linus took the companies' own businesses as his starting point. What did they need in their day-to-day operations? What contacts were they missing? And how could a partnership contribute to their business?

The answers became the foundation of a network where partners bought goods and services from one another. The companies gained new business opportunities while contributing to Linus's career. The network he built up turned over between three and five million kronor.

In Athens 2004, Linus won an Olympic bronze medal. The medal gave Brons its name.

The partnerships gave him the chance to live off his sport and develop with Stellan Bengtsson, Sweden's first world champion in table tennis, as his personal coach. The experiences along the way laid the foundation for how we work with sponsorship today.

We know how it's done and always start from the personal touch.

A large network of well-known and professional brands that enables new business and partnerships.

We take sponsorship all the way from idea to activation.

We know how to create content that both engages and positions.

Sport has taught us what it takes to reach a goal. Entrepreneurship has taught us to understand the business behind a partnership.

At Brons Sports we bring those perspectives together. We believe in the individual's drive and in the team that makes the commitment possible. The same thinking shapes our relationships with clients, athletes and partners.

We work closely, ask questions and are clear about expectations. What do we want to achieve? What should each party contribute? How do we follow up on the result?

For us, a signed sponsorship agreement is the start of the work. The value grows as the partnership is put to use, the commitments become reality and both parties see the benefit of continuing together.

With experience from sport and an understanding of business.