Sponsorship agency for brands, athletes and rights holders

Brons Sports is a sponsorship and sports marketing agency with offices in Borås and Stockholm. We help companies, athletes, federations and rights holders with sponsorship strategy, partnerships, sponsorship sales, ambassadors, activation and measurement. We work alongside our clients' existing agencies.

We work with three groups: companies that want to use sponsorship in their marketing, elite athletes who want to build their brand and find sponsors, and federations, clubs and rights holders who want to grow their commercial business.

A sponsorship agency helps companies and rights holders plan, buy, sell, activate and measure sponsorships. Brons Sports works across the whole process – from strategy and partner selection to negotiation, activation and follow-up.

Sports marketing is marketing that uses sport – athletes, teams, events and their audiences – to build brands and create business. It covers sponsorship, ambassadorships, content, events and communication linked to sport.

It means a company invests in an athlete, club, league, federation or other right to create business and communication value. The value comes from the rights, the activation and the emotional connection to sport.

Start from the target audience and values, set criteria and make a shortlist. Brons Sports works in six steps: goal and audience, criteria, shortlisting, meeting, agreement and activation.

Decide what the ambassador should contribute and in which channels, then choose someone credible to the audience who shares the brand's values. We match brands with the right profile and prepare the agreement and activation plan.

By clarifying their personal brand, audience and what a company gets in return, then approaching companies that fit. Brons Sports represents athletes and matches them with the right companies.

With a packaged offer based on the sponsor's goals, a structured sales approach, and strong sponsor care that keeps existing partners and helps them grow.

By setting measurable goals before the start and tracking them – for example reach, exposures, awareness, consideration, likeability, engagement and sales.

With an activation plan for when, where and how the sponsorship will be used: campaigns, social media content, events, PR, communication alongside the client's existing agency, and internal activities.

There is no fixed price. The cost depends on the reach, exclusivity, term and deliverables of the right – and how much is spent on activation. Contact us and we'll help you work out the right set-up.