Sponsorship services and partnerships

Sponsorship analysis & strategy

Companies that want to start sponsoring, or already sponsor but are unsure what it delivers.

The problem we solve: Sponsorships are often chosen on gut feeling or personal interest, without any link to business goals and target audience.

What you get: A clear sponsorship strategy with priorities, goals and a plan for the next step.

• An analysis of your brand, target audience and existing agreements
• Business goals and metrics are set before any rights are chosen
• A recommended sport, athlete or rights holder, and how to allocate the budget

Ambassador search & athlete partnerships

Companies looking for a sports personality as an ambassador, in a campaign or at an event.

The problem we solve: It is hard to find the right profile, value the partnership and make the agreement work for both parties.

What you get: An ambassadorship with the right profile, clear deliverables and a plan for how the partnership is used.

• A profile brief based on your target audience, values and channels
• Shortlisting and outreach to suitable athletes
• Negotiation, agreement and a plan for content and activation

Sales, negotiation & agreements

Athletes, federations, clubs, events, rights holders and companies that need commercial support in sponsorship.

The problem we solve: Rights are sold as logo placements instead of packages that solve companies' business needs.

What you get: Commercially sustainable partnerships with the right fees, clear rights, defined deliverables and carefully drafted contract terms.

• Development and packaging of sponsorship rights
• Identification of partners and the sales process
• Negotiation of fees, rights, exclusivity and deliverables, plus coordination of the agreement

Sponsorship activation & campaigns

Companies that have a sponsorship but are not getting enough out of it.

The problem we solve: The rights have been bought, but they are not being used in marketing, sales or customer relations.

What you get: A sponsorship that is integrated into your marketing, used actively and creates engagement, brand value and commercial opportunities.

• Strategy and concept that make the sponsorship an active part of your marketing
• Campaigns, content, PR, events and internal activation
• Coordination of the partnership with your media agency, advertising agency and other suppliers

Impact measurement & follow-up

Companies and rights holders who want to know what the sponsorship delivers.

The problem we solve: Without measurement it is impossible to demonstrate value internally or improve the partnership.

What you get: A report that shows what the sponsorship has delivered and what should change.

• Baseline measurement and metrics linked to the goals
• Measurement via external providers such as Nepa, Sifo, Upplevelseinstitutet, Nilsens Sport and IRM
• Follow-up on reach, brand and business impact
• Report and recommendations for the next period