From the farm in Gnosjö to the world stage.
Win World Championship medals and establish himself among the world's best. Ahead of the 2026 World Championships in Finland, he is aiming for a medal.
Axel grew up close to the forest. When his sister started a beginners' course, he discovered orienteering — a passion that has shaped his life ever since. Today he combines elite sport with studies and is aiming for the world elite.
Determination · Long-term thinking · Responsibility
A partnership with Axel creates opportunities to build the brand, create content and activate the partnership towards audiences who value determination, endurance and the outdoors.
Axel can serve as a long-term face for the brand, with exposure in connection with competitions and training in orienteering's natural environments. It gives visibility where the brand is associated with determination, endurance and the outdoors.
Axel can act as an ambassador in ongoing communication and be activated in campaigns, social media and PR with content from training and competition. The material can be used both in Axel's own channels and in the partner's owned and paid media.
Axel can be activated through activities for employees, such as training sessions, orienteering activities and talks on drive and determination.
Axel can be activated through corporate events, client meetings and joint activities in nature – for example guided orienteering sessions or nature experiences linked to competition settings.
Want to know more about Axel Elmblad? Send an enquiry about an athlete or ambassador, and we'll help you plan and deliver sponsorship partnerships, ambassadorships, campaigns and activations. Also read how to find the right ambassador and find the right athlete to sponsor.
Tell us about your company and what you want to achieve, and we'll come back with a proposal.