Professional Muay Thai fighter – Sweden / Bangkok
Devin
Radianu – sponsorship and partnerships
15 pro fights in Thailand. Fought at Rajadamnern and Lumpinee Stadium. Next step: ONE Championship.
15
Pro fights in Thailand
85%
Of wins by knockout
12
Years in martial arts
50 000+
Followers in total
Who I am
From Halmstad to Bangkok
My name is Devin Radianu and I'm a professional Muay Thai fighter from Sweden. I have lived, trained and competed in Thailand for several years and have already fought at two of the most prestigious stadiums in Muay Thai – Rajadamnern and Lumpinee Stadium in Bangkok.
My long-term goal is to reach ONE Championship. I have already been in talks about the possibility of competing there, and I see it as the next big step in my international fighting career.
Today, measured by followers and reach, I'm one of Sweden's biggest active Muay Thai profiles on social media.
”Mini Mike Tyson”
My journey
Twelve years, one decision
I'm 27 years old and have been doing martial arts for 12 years. This is the whole story – the background, the career and the goal.
Age 15
MMA became the way out
A tough upbringing with violence at home. I couldn't face being home after school, so I started spending my time at an MMA gym instead. What began as an escape quickly became something bigger.
Age 17
The decision
I'd had enough and hit back. He never hit me again, but the words kept coming: that I would never amount to anything. It stuck. I decided to prove the opposite.
Age 22
The move to Thailand
I ended up at a tough Muay Thai gym an hour north of Bangkok. Instead of the amateur route in Sweden, I threw myself straight into the pro scene in one of the world's fighting meccas.
3 years later
Rajadamnern & Lumpinee
From never having had a Muay Thai fight to professional fighter at the sport's two biggest stadiums. Around 85% of my wins come by knockout.
Today
Next step: ONE Championship
I have already been in touch with the organisation about the possibility of competing there. My goal is to establish myself at the highest international level.
In my own words
Why I do this
During my time in Thailand I started documenting the whole journey on social media. I chose to be open and genuine about my background, my training, my fights and life as a fighter. But above all, I shared my story.
Then something unexpected happened. I started getting messages from people, especially young people, telling me they had been through difficult things themselves and that my journey gave them hope. I realised this could be bigger than just my own fighting career.
For me, it's about showing that your background doesn't have to decide who you become. I started as a 15-year-old kid who found an MMA gym so he wouldn't have to be at home. Twelve years later, I'm a professional Muay Thai fighter in Thailand.
“One day I'll be standing in ONE Championship, and I'll turn to the camera and say: look. I did it.”
Character
What I stand for
Disciplined
I put in the work every day, even when no one is watching.
Resilient
Setbacks are part of the journey. I keep moving forward regardless.
Genuine
I share the whole journey – the person behind the fighter, not just the wins.
Respectful
I treat opponents, coaches and partners with respect.
Driven
I have a clear goal and do what it takes to reach it.
I don't just want to become a better fighter. I want to become the best version of myself.
Reach & statistics
50,000+ followers
26 000+
Instagram followers
@devin.radianu
24 000+
TikTok followers
@devinmuaythai
10M+
Views in the last 3 months
IG + TikTok
81.5%
Of reach is non-followers
Instagram, 90 d
@devin.radianu
26 000
Followers
7 406 014
Views, 90 days
+11 128
New followers, 90 days
451 320
Interactions, 90 days
Gender
Age
Top countries
81.5% of views come from people who don't follow the account – the content travels far beyond the existing audience.
TikTok
@devinmuaythai
24 000
Followers
9 000 000
Views, 12 months
496 800
Likes
29 900
Shares
Gender
Age
Top countries
Partnership
What a partner gets
01
Social media exposure
Instagram and TikTok, where I reach hundreds of thousands of people every month, with a fast-growing audience.
02
Fight and camp exposure
Visibility around fights, training camps and everyday life in Bangkok.
03
Naturally integrated content
Content where the brand is woven into training, travel and life as a fighter – not tacked on.
04
International reach
More than 80% of views come from non-followers, with strong reach in the USA, Sweden and the UK.
SEK 10,000 a month makes it all possible
That's the level needed to cover accommodation, food and training in Thailand – so I can stay there continuously instead of going home to work and save up for the next trip.
Press & media
A journey in the headlines
- HallandspostenSå fick Halmstadstjärnan Devin Radianu miljonpublik på TikTokOn the rapid growth on social media and the reach built through fight content from Thailand.
- Hallandsposten”Jag hade två val – att bli kriminell eller göra karriär”A personal portrait of his upbringing, the setbacks and how martial arts became the way forward.
- FrontkickDevin Radianu – ’Mini Mike Tyson’ making waves in ThailandInternational feature on his pro career in Bangkok and the ambition to reach the top level.
- FrontkickDevin Radianu fann kampsporten och en väg framåtOn the journey from Halmstad to Thailand and his development as a fighter.
- FrontkickDevin Radianu satsar fullt ut på fighting – med hjälp av sociala medierOn going all in on fighting alongside building his own brand and platform.
Beyond these articles, the martial arts magazine Frontkick ranked me in its top 25 after just three years in the sport, and international media have nicknamed me “Mini Mike Tyson”.
Contact
Send a partnership enquiry
Is your company interested in a partnership with Devin? Brons Sports handles all partnerships and normally replies within a couple of working days with partnership levels and options.