Meet the world champions
Guests got to watch the profiles play, meet them up close and challenge them at the table themselves.
The World Champions' Dinner – event and partner activation ahead of the Team EuroChamps
World champions.
Partners.
Business.
Ahead of the Team EuroChamps in Malmö, Brons Sports created the World Champions' Dinner on behalf of the Swedish Table Tennis Association – an event that brought together Swedish table tennis legends, the stars of the future, partners, business leaders and media.
- SEK 350,000Estimated PR value
- 3World champions
- NationalMedia coverage
- SeveralActivated partners
- 1 eveningSport, relationships and business
Event conceptPartner activationPRSponsor relationsRelationship buildingEvent production
Challenge
More than
exposure.
Ahead of the home EuroChamps, the Swedish Table Tennis Association needed to create more than traditional visibility around the championship. The goal was to bring together Swedish table tennis history, today's profiles, sponsors, businesses and media in a setting that created attention before the competition started – while giving partners concrete value beyond the arena itself.
”A strong partnership isn't created by a logo alone. It's created through experiences, relationships and contexts that people remember.”
The concept
A dinner in a
league of its own.
The World Champions' Dinner was built as an exclusive meeting between sport, business and entertainment. Guests got close to Swedish table tennis history through exhibition matches, meetings with the profiles, and the chance to challenge some of the sport's biggest names themselves. The evening continued with dinner, a stage programme and networking.
The question of the evening
How did Sweden once manage to beat China – and how can Swedish table tennis do it again? The programme revolved around exactly that question.
The evening's content
- Exhibition matches
- Meet the profiles
- Dinner
- Stage programme
- Networking
Profiles
Three world champions.
A new generation.
The World Champions' Dinner created a meeting between generations. Swedish world champions J-O Waldner, Mikael Appelgren and Jörgen Persson met Truls Möregårdh – one of the profiles set to carry Swedish table tennis forward.
- J-O WaldnerTable tennis legend
- Mikael AppelgrenTable tennis legend
- Jörgen PerssonTable tennis legend
- Truls MöregårdhNext generationProfile
- Staffan LindeborgCompere
Brons Sports' assignment
From idea
to delivery.
- 01
Concept
Developed the format for the World Champions' Dinner and built a clear narrative around Swedish table tennis history, the future and partnership.
- 02
Packaging
Created an event format in which sport, sponsor value, networking and PR tied together.
- 03
Partner activation
Integrated partners into the event through visibility, hosting, products, relationships and experiences.
- 04
Programme
Built the evening's content around profiles, exhibition matches, conversations, dinner and networking.
- 05
PR
Created the conditions for editorial attention before and during the Team EuroChamps.
- 06
Delivery
Coordinated the whole event, from the sporting experience to dinner and partner relationships.
Partners
Partners who became
part of the experience.
The dinner was held with Hjärtupproret as a partner to highlight the importance of defibrillators. Partners took an active role in the event. Rather than purely traditional exposure, they became part of the experience, the relationships and the story around the Team EuroChamps.
The experience
From the table tennis table
to the dinner table.
The conversation
On stage, the legends talked about how Sweden managed to beat China and what it takes to do it again.
Dinner & networking
The evening brought together people from sport, business and entertainment in a relationship-building setting.
Partner activation
Sponsors and partners were integrated through exposure, hosting, products and presence at the event.
PR
From Malmö to
national attention.
The World Champions' Dinner was also an opportunity to create PR around the championship ahead of the EuroChamps. The PR work generated editorial coverage in both national and regional media, including Aftonbladet, Sydsvenskan, P4, Expressen, TT, SVT, Svenska Dagbladet, Göteborgs-Posten, Nyheter24 and several regional daily papers.
350 000 kr
Estimated PR value
- Aftonbladet
- Sydsvenskan
- P4
- Expressen
- TT
- SVT
- Svenska Dagbladet
- Göteborgs-Posten
- Nyheter24
Gallery
Sport, guests
and partners.
Three world champions and the next generation at the table.
The legends meet at the table.
The legend match in front of an audience.
A duel at the table during the legend match.
Guests in the stands during the match.
In the table tennis hall ahead of the legend match.
A conversation between generations on stage.
The welcome drink awaits at the entrance.
Guests on their way in to dinner.
At the dinner backdrop during the evening.
Guests are welcomed to the evening.
Partners and guests at the sponsor wall.
The evening's guests in front of the sponsor wall.
Partners gathered during the evening.
A toast to Swedish table tennis.
Klang Market provided the food – and the atmosphere.
Photo: Bingo Rimér
Result
An event that created
value on several levels.
The World Champions' Dinner became a platform where the Swedish Table Tennis Association could combine partner relationships, storytelling, PR and exclusive meetings with some of Swedish table tennis's biggest names. For sponsors, it created a setting in which their partnership became part of the experience rather than exposure alone.
- Strengthened relationship between the association and partners
- National PR ahead of the Team EuroChamps
- An exclusive guest experience
- Clear partner activation
- Storytelling around Swedish table tennis history
- A meeting between world champions and the next generation
”The sport created the attention. The experience created the relationships.”
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